Evolving a local brand to ensure it thrives for the next 125 years
Bank of Hawai’i
How does one ensure a market leader remains relevant and beloved in the future? By building exceptional experiences across all offerings and centering them around a modern, cohesive brand promise.
Foundational brand strategy
Brand architecture
Brand expression and guidelines
Go-to-market strategy
Campaign development
Website development guidance
A strong foundation for a purposeful brand
Brand narrative and guidelines
A go-to-market plan to inspire a new audience
Go-to-market themes