Brands should mean business

Strategy + Research + Naming + Messaging

I’ve managed brands worth over $7 billion, launched small brands that won awards, and everything in between. But enough about that…

Tell me about your brand

Trusted by companies of all shapes and sizes

Featured Projects

Dawn House

Creating a health-tech brand focused on living vibrantly

Amazon

Hyper-targeted engagement with a diverse, hard-to-reach global audience of employees

Bank of Hawai’i

Evolving a local brand to ensure it thrives for the next 125 years

See all

What I do

  • Build a foundation for a brand that stands out

    • Brand Positioning & Strategic Narrative

    • Quantitative & Qualitative Research Design

    • Audience Segmentation & Persona Development

    • Go-to-Market Strategy

    • Brand Architecture & Portfolio Strategy

    • Unique Value Proposition Development

    • Visual Identity Strategy

    • Stakeholder Alignment & Executive Workshops

    • Insight Synthesis & Strategic Briefing

    • Brand Health & Equity Measurement

  • Sculpt a brand that’s unapologetically you

    • Brand Platform Development

    • Brand Voice & Messaging

    • Tagline Development

    • Brand Naming

    • Brand Narrative

    • Customer Journey Mapping

    • Competitive & Cultural Landscape Analysis

    • Brand Personality & Tone

    • Brand Experience Planning

  • Craft stories that captivate, educate, and inspire

    • Content Strategy

    • Messaging Frameworks & Copy Hierarchies

    • Executive & B2B Thought Leadership

    • SEO-Optimized Web & Blog Content

    • Video & Campaign Scriptwriting

    • Email & CRM Copywriting

    • UX Microcopy & Interface Messaging

    • Channel-Agnostic Copywriting (print, digital, social)

    • Internal Communication Playbooks

    • Social Voice & Content Direction

Let’s get down to business

adamshigem@gmail.com
Seattle